To celebrate Macy’s Fourth of July Fireworks in 2022, a set of 10,000 Macy’s Fireworks NFTs were be available in Classic, Rare & Ultra Rare designs, showcasing graphic elements from the show.
The NFTs included the ability to access phygital T-shirts as an AR wearable that can be used on platforms such as Decentraland.
Creative Directors: Dave Torres, Mat Maffre
Art Director: Philis Liu
Copy: Brett Johnson
Dev: Keith Donahue, Ting Zhao, Anya Melnyk
PM: Riley Beresini
Learn more here.