Digital

Event websites, diversity campaigns, cause marketing promos & brand rebuilds

Check out the 2025 website here.

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Macy’s Thanksgiving Day Parade

The site featured bold images and creative copy for more than 16 giant character balloons, 40 other balloon types, 26 floats, 1,200 cheerleaders and dancers, 1,000+ clowns and 11 marching bands.

Plus, it included profiles of Macy’s participants in its Singing Christmas Tree float.

The 2020 Parade website was a Webby Award Honoree.

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Macy's 4th of July Fireworks

This 2019 event celebrated American cinema with a score that incorporated some of the best known tunes from Hollywood movies.

An interactive game, where users searched for icons hidden throughout the city, included references to classic and New York-based films.

Macy’s Salutes Those Who Serve

For this 2019 campaign, Macy’s raised funds for and awareness of America’s veterans and military families.

The website highlighted how some vets have created successful businesses post-active duty and how one mother holds her family together while her Army husband is deployed. I interviewed them for a short video that also ran on the website.

Macy’s Celebrates Hispanic Heritage Month

Macy’s shows its commitment to diversity through its observation of several commemorative months.

For Hispanic Heritage Month 2019, I developed the content strategy as well as researched and wrote all the copy for an interactive map that features geo-targeted captions to describe 10 music genres and artists across select regions in Latin America.

Seagram's Gin Rebrand Initiative

Ready Set Rocket, a NYC-based creative agency, hired me to help breathe new life into the Seagram's Gin website.

It features updated copy for Seagram's lineup of classic and flavored gins, featured cocktails, recipes and its brand history.