Vox Creative

Branded content

Jan 2016
Online content
I highlighted a series of mothers who struggled and persevered through hard times and humble beginnings to help their children become major sports stars. Timed to Mother’s Day and the broadcast of Lifetime movie The Real MVP: The Wanda Durant Story, I retold the origin stories of Wanda Pratt and NBA great Kevin Durant), Joenethia White and NFL receiver Roddy White, Ana Maria De Mars and MMA star fighter Ronda Rousey, Esther Fekete Howard and USMNT goalkeeper Tim Howard and Delisa Lynch and NFL running back Marshawn Lynch. The piece was commissioned by Vox Creative for SB Nation.





In partnership with The CW network, Vox Creative developed this 3-part series of sponsored content to support the new superhero show, “DC’s Legends of Tomorrow.”

The premise of the program centers around a time-traveling hero who assembles a crew of disparate do-gooders to save the world. The unlikely bunch is urged to find their inner hero to max out their potential for excellence.

I wrote these three posts—which live on Vox Media property’s sports news site SBNation.com—to align with sports by telling the stories of legendary athletes who came from nowhere to achieve epic greatness. The pieces have that superhero-original-myth tone…just imagine John Facenda, the late narrator of NFL films, reading them aloud.

Albert Pujos—the best since Stan Musial. http://www.sbnation.com/sponsored/10634410/albert-pujols-from-402nd-draft-pick-to-the-machine

Ronda Rousey—a shock defeat loss doesn’t diminish her dominance. http://www.sbnation.com/sponsored/10634410/albert-pujols-from-402nd-draft-pick-to-the-machine

Steph Curry—shooting the lights out never looked this easy. http://www.sbnation.com/sponsored/10634410/albert-pujols-from-402nd-draft-pick-to-the-machine

To align with Grand Marnier’s campaign messaging to “blend out” and diversify, VOX Creative was tapped to produce sports-related content in the same vein.

I wrote two pieces for the agency to highlight “historical sports teams that were viewed as underdogs or a ‘blend’ of talent that came together to achieve greatness either in championships, during All-­Star games or other pivotal sports moments.”

These posts about the 1994-95 Houston Rockets and the 1969 NY Mets were published on SBNation.com, timed to coincide respectively with the 2016 NBA All-Star Weekend and Opening Day of the 2016 MLB season.

The 94-95 Houston Rockets shocked the world: http://www.sbnation.com/2016/2/14/10978524/hakeem-olajuwon-clyde-drexler-95-rockets

So Amazin'—The Mets of 1969: http://www.sbnation.com/2016/4/3/11171802/the-miracle-mets-of-1969-putting-teamwork-over-ego-to-win-the-world